The feature of the Tg2 RAI news programme aired on Tuesday 20 October was dedicated to the Italian “industrial districts”, in particular the new ones and those that have undergone renewal.
These of course included the ceramic district, one of the most important and significant for the Italian economy, in a sector where exports play a leading role. Among those interviewed by the journalist Laura Garofalo was Lauro Giacobazzi, the owner of Ceramica Rondine, a company chosen by the RAI journalists as representative of the district.
The journalist focused on the fact that Ceramica Rondine, which employs 280 people, has continued to invest in research and in new equipment despite the crisis, emphasising that “the secret to overcoming the crisis is investment, innovation and …” “… research”, added Lauro Giacobazzi. “The world copies what we do, but the others are always a few years behind”.
This research has recently prompted Ceramica Rondine to study and present the new “Brick Generation” project, which offers a modern, stylish take on the classic open brickwork. The material used for this is porcelain stoneware: ultra-compact, resistant to wear, frost, dirt and fire, and waterproof.